Androgynous meets soft geometric forms: Experimenting with quirk cuts and expanding on extremely simple ideas, Max conjures up silhouettes that conceals the wearer’s form and exploring new shapes. Maximizing on minimalistic ideas, proportions are sometimes blown out of proportions. While retaining a penchant for austere moods and somber inspirations, his cuts are amazingly innovative and playful. Although much of his attention is paid to tailoring, his real talent is revealed through the unexpected silhouettes generated through the twists in his designs and his constant challenge to the rules of drafting and tailoring. Unexpected twists in details and details interrupts the otherwise monotonous collections.

Constantly exploring the relationship between the masculine and the feminine; Max designs for women with an artistic and intellectual bent. The max.tan woman understands fashion and craves for a slight edge in design, she is a minimalist who is confident and not afraid to stand out from the crowd.

max.tan was invited to showcase at Modefabriek in Amsterdam in 2010 and was the first Asian-based label ever to do so. The A/W 2010-11 collection which debuted in Amsterdam was subsequently featured by Vogue Paris Online and went on to win second place at the China Fashion Creation Contest 2010. His following S/S 2011 collection was picked up by Vogue Nippon and Surface Asia calls max.tan one of the hottest new names to look out for in fashion.

MAX.TAN x NOKIA at #DigitalFashionWeek 2013

"Inspired by NOKIA" Show at Digital Fashion Week 2013

NOKIA