SPRING SUMMER 2018 | CONTINENTAL DRIFT
First inspired by the children's song, It's a Small World, the Spring Summer 2018 collection - Continental Drift, takes its design strategy based on the theory of shifting and colliding continental plates. Technological advancements have facilitated the exchanges between people through means of travel and communications. But in turn, have also resulted in tension and conflicts. Fake news dominate what we read daily.
Within the collection, there are colours, textures and street influences that are unfamiliar to the MAX.TAN DNA. What does a fake MAX.TAN collection look like. The designing process took the studio to dissect and re-examine the elements that defines the brand.