Experiments with quirk cuts and expanding on extremely simple ideas, define the MAX.TAN language. Maximizing on minimalistic ideas, the collections evoke a serene universe nuanced with a rebellious spirit. Masculinity and femininity are crafted into each collection. Infused with a touch of contemporary art, the garments play with volume, modified shapes and use, oversized, undersized, deconstruction, reconstruction and transformation.

These factors form the underlying DNA of MAX.TAN. The label advocates an alternative and quiet fashion lifestyle; free spirits who dress to please no one but themselves.