Serious but never severe, minimal but never simple, fragile but never weak.
Experiments with quirk cuts and expanding on extremely simple ideas define the max.tan language. Maximising on minimalistic ideas, this complex language results in details that are sometimes blown out of proportions. The garments play with volume, modified shapes and use. The contrast between masculine and feminine, oversized and undersized, deconstruction and reconstruction; transformation.
These factors form the underlying DNA of max.tan. The label advocates an alternative and quiet fashion lifestyle.