Serious but never severe, minimal but never simple, fragile but never weak.
Experiments with quirk cuts and expanding on extremely simple ideas, define the MAX.TAN language. Maximizing on minimalistic ideas, the collections evoke a serene universe nuanced with a rebellious spirit. Masculinity and femininity are crafted into each collection. Infused with a touch of contemporary art, the garments play with volume, modified shapes and use, oversized, undersized, deconstruction, reconstruction and transformation.
These factors form the underlying DNA of MAX.TAN. The label advocates an alternative and quiet fashion lifestyle; a free spirit who dresses to please no one but herself.