Serious but never severe, minimal but never simple, fragile but never weak.
Experiments with quirk cuts and expanding on extremely simple ideas define the MAX.TAN language. Maximising on minimalistic ideas, this complex language results in details that are sometimes blown out of proportions. Much of the label's attention is paid to tailoring and draping while creating unexpected silhouettes and austere moods. The garments play with volume, modified shape and use, masculine, feminine, oversize, undersized, deconstruction, reconstruction and transformation.
The factors form the underlying DNA of MAX.TAN. The label advocates an alternative and quiet fashion lifestyle.